June 22, 2025

Red Light, Pizza Light: How The Hub Bengaluru Brought Squid Games to Life with Olio Pizza

Olio Pizza had us shooting our employees.

When Netflix's Squid Game 2 took the world by storm, we at The Hub Bengaluru (THB) saw an opportunity to create something special. Partnering with Olio Pizza, we crafted a marketing campaign that would bring the show's most iconic game to life – with a delicious twist that would leave everyone hungry for more.

Reimagining a Deadly Game with Delicious Stakes

The original "Red Light, Green Light" game in Squid Game kept viewers on the edge of their seats. Our version? It kept participants on the edge of laughter. We transformed the deadly stakes into a playful challenge:

During "Green Light," participants could move forward while savoring Olio's artisanal pizzas. But when "Red Light" was called, they had to freeze completely – mid-bite, mid-chew, or even mid-laugh. Any movement meant facing our squad of water and Nerf gun-wielding "enforcers." The result? A perfect blend of tension and hilarity that captured the essence of both brands.

Behind the Scenes: Crafting the Perfect Shot

Our Hub Studios team turned THB's terrace into an atmospheric set that would make even Squid Game's producers proud. With carefully planned lighting and strategic camera angles, we created an environment that balanced the show's signature tension with our campaign's lighter tone. The video team worked their magic, capturing both the suspense of the game and the genuine joy of participants enjoying Olio's premium pizzas.

Key Takeaways: Why This Campaign Hit Different

In 48 hours, we turned Netflix's deadliest game into Bengaluru's tastiest moment. Here's why it worked:

Speed Beats PerfectionWhile others were planning, we were shooting. Two days from idea to execution meant we caught the trend at its peak. Was it perfect? No. Was it authentic? Absolutely.
The Local TouchBy mixing Olio Pizza with Squid Game, we didn't just ride a trend – we gave it a Bengaluru flavor. Global concept, local heart.
Real Reactions WinThose genuine laughs mid-pizza-bite and surprised yelps from water guns? That's content you can't script. Using our team instead of actors gave us authentic moments that got people talking.

What's Next?

Keep your eyes on our socials. With a team this game (pun intended), the next viral moment is just around the corner. Maybe bring a raincoat, though – you never know when our water guns might make a comeback.