Dream Jobs Do Exist: How The Hub Bengaluru Revolutionized Recruitment with Ducati

Hiring campaigns were typically as exciting as filing taxes.

But when VFM Ducati Bengaluru approached The Hub Bengaluru to find their next video storyteller, we knew this wasn't going to be your average LinkedIn job posting.

After the success of our unconventional hiring campaigns for Happytopia and Morning Fresh, Ducati recognized that finding exceptional talent deserved more than a standard recruitment process. This collaboration represented our continuing mission to inject creativity into every aspect of business—even the traditionally dry world of talent acquisition.

The Challenge: Making Recruitment Roar

VFM Ducati Bengaluru wasn't just opening another showroom—they were launching an immersive Ducati Experience Facility on Richmond Road that would transform how motorcycle enthusiasts interact with the legendary Italian brand.

Our Strategy: When Team Members Become the Campaign

Rather than creating a traditional job advertisement, we took a boldly different approach. We produced an entertaining video featuring our own team members—Rakshith Manandi and Neha Dixit—comically attempting to land their "dream job" at Ducati. Their hilariously misguided efforts showcased exactly what Ducati wasn't looking for, making the actual job requirements crystal clear through humor rather than bullet points. Click here to see beyond this description.

The video followed their enthusiastic but catastrophically flawed application attempts, from over-the-top motorcycle poses to complete technical cluelessness. Their comedic failures highlighted the serious qualifications Ducati actually needed:

Creating standout content for an iconic global brand
Documenting the launch of a first-of-its-kind experience center
Managing social media for one of the most photographed motorcycle brands in the world

The comedic angle resonated perfectly with Ducati's brand identity—passionate, authentic, and never boring. By showing what wouldn't work (through our own team members' humorous attempts), we created a memorable call for applications that stood out in a sea of standard recruitment posts.

The Results: Applications that Matched the Brand's Energy

The response was precisely what you'd expect when you combine an iconic brand with a recruitment approach that breaks all the rules. Applications came not just from qualified video producers, but from creators who demonstrated the passion and edge that aligned with Ducati's legacy of excitement and excellence.

The video format proved particularly effective, attracting candidates who inherently understood visual storytelling—exactly the skill set Ducati needed. And the meta-approach—using video to recruit a video producer—demonstrated The Hub's commitment to practicing what we preach.

What This Meant for Recruitment Marketing

The success of this campaign proved one thing clearly: hiring didn't have to be boring. When approached with the right creative energy and willingness to poke fun at ourselves, finding new talent could become content worth consuming in its own right.

Special thanks to Tanveer Singh Chandok for making this collaboration a reality, and to Rakshith Manandi and Neha Dixit for being good sports and showing that sometimes the best way to highlight a job opportunity is to show exactly how not to get it!

Not to mention our very own Hub Studios team featuring Kshitij Singh, Siddarth Kumar, Adarsh P.S

Ready to Create Your Own Hiring Revolution?

Let's transform how you find your next team superstar. Forget boring job listings—let's create recruitment campaigns that attract exactly the talent your brand deserves.