Doosra Stadium: How The Hub Bengaluru and Social Created the Ultimate IPL Viewing Experience

When IPL season rolled around this year, cricket fever swept through Bengaluru as always. But watching matches at home doesn't capture the magic of being in a stadium. That's why we at The Hub Bengaluru joined forces with Social to create something special – the 'Doosra Stadium' experience that would bring the stadium atmosphere directly to fans 📍
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‍Creating the Ultimate Cricket Viewing Party 📺
‍The original stadium experience is electric ⚡️ – the roar of the crowd, the anticipation of every ball, the collective cheers and groans. Our challenge? Recreate that energy in a more intimate setting. Social became our canvas for this cricket celebration.

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‍We transformed the venue to mimic the authentic stadium experience – neon lights illuminating excited faces, passionate fans donning their team colors, and a carefully crafted atmosphere that made you feel like you were right there in the action 🏟️ The added bonus? Social's drool-worthy food and drinks menu that put regular stadium fare to shame.‍‍Behind the Scenes: Turning Up the Volume with Hub Studios ; A CASE STUDY 🔊 • Our creative production team at The Hub didn't just document the experience – we amplified it.
Our cameras captured those split-second reactions that make sports viewing so communal: the tension before a boundary, the collective roar after a wicket, the high-fives between strangers united by team loyalty ❤️
• We strategically positioned our equipment to capture the venue's transformation throughout match progression – from pre-game excitement to nail-biting finishes
• The lighting, sound design, and camera angles all worked together to convey the immersive nature of being surrounded by fellow fans, enjoying good food, great drinks, and unbeatable vibes.And then there were the surprise beer drops – just ₹1! 🍻

Key Takeaways: Why This Partnership Scored a Century This collaboration between The Hub Bengaluru and Social demonstrated the power of creating shared experiences: Community Built Around Passion While watching cricket at home can be convenient, it misses the communal element that makes sports special. By creating a space where fans could come together, we helped Social foster genuine connections among cricket enthusiasts who might otherwise be cheering alone🏏 Experiences Over Advertisement - Traditional advertising tells people about a brand. This experience allowed people to live the brand. The 'Doosra Stadium' wasn't just a viewing party – it was Social's values of community and celebration brought to life, documented authentically by our social team consisting of : ‍

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CAST
‍Debotri Mozumder
‍‍Rahul Ashok
‍Siddarth Kumar

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CREW :‍
‍Adarsh P.S ‍
‍Jayanth Kashyap  ‍
‍Harish Gowtham ‍
‍Jishnu S‍
Authentic Content That Resonates, The content we captured wasn't manufactured – it was real people having genuine reactions. That authenticity translated into shareable moments that connected with audiences far beyond those physically present at the events. What's Next? The IPL season may almost be over, but the collaboration between The Hub Bengaluru and Social has just begun 🚀Stay tuned to see what we cook up next – though we can't promise ₹1 beers will always be part of the deal!

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Cricket fever hit Bengaluru with full force this IPL season, but not everyone could get their hands on those stadium tickets. The Hub Bengaluru and Social's brilliant solution: 'Doosra Stadium' – a viewing experience that brought authentic stadium energy to fans in a more intimate setting.

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