May 26, 2025

5 Indian Founders Mastering Social Media to Build Unforgettable Brands | The Hub Bengaluru

When Content Becomes Your Currency

Building a brand today isn't just about having great products—it's about creating experiences that live in people's minds long after they've scrolled past. The Hub Spotlight brings you the stories of entrepreneurs who understand that in the attention economy, content isn't just marketing—it's the product itself.

This week, we're spotlighting five founders who don't just show up online—they serve. From whipped soaps to genetic reports to desserts that deserve their own show, these founders are building brands that live on your feed and last in your memory.

Here's to the scroll-stoppers.

Meet India's Content Creators Turned Business Builders

Redefining Self-Care: Rishika Nayak

🧼 Rishika Nayak's feed is what happens when self-care meets sugar rush. With Sass Bar, she's making soap look (and feel) like a snack—and her reels drip with humor, pastel, and pop. What sets Rishika apart is her understanding that modern consumers don't just want products—they want experiences that feel like entertainment. Her approach is founder-fronted, algorithm-loved, and creatively unbothered. Every post feels like a mini dopamine hit, turning everyday bath time into something worth sharing. She's built a brand that's as irreverent as it is irresistible, proving that when you make your personality part of the product experience, customers don't just buy soap—they buy into a lifestyle.

Her secret: Gen Z bath rituals with Gen Alpha branding flair.

Nurturing Through Food: Archana Doshi

🍳 Archana Doshi is LinkedIn's resident recipe whisperer with Archana's Kitchen. Her content doesn't just instruct—it nurtures. She brings regional staples, everyday hacks, and spice mix drops into the spotlight, all while maintaining the kind of calm that makes you believe you can cook biryani on a weekday. Her approach shows how authentic expertise combined with genuine care can build lasting community around food culture.

Her magic: Founder as food facilitator—with trust baked in.

Educating Pet Parents: Akash Murali

🐶 What 23andMe is to humans, Akash Murali is to dogs with Urban Animal India. His content is high in data, low in fluff—and Akash delivers it like a founder who knows his science and his scroll. He's educating pet parents without talking down to them, and every post feels like a TED Talk in 15 seconds. His strategy demonstrates how complex science can be made engaging through passionate founder storytelling.

His approach: Founder-led pet health with content that decodes, not dumbs down.

Growing Philosophy: Preine Pereira

🌿 Preine Pereira didn't just design a planter with Palasa—she built a philosophy. Her aesthetic is warm, weighty, and wildly distinctive. But what makes her feed stand out? The storytelling. The sourcing. The soul. Her captions feel like journal entries, her visuals like studio shoots. She's growing a brand—and a worldview, showing how thoughtful design philosophy can transform functional products into lifestyle statements.

Her essence: Quiet luxury rooted in soil and story.

Crafting Indulgence: Priyanka Bhojwani

🍰 Priyanka Bhojwani isn't selling pastry with Chebel—she's scripting indulgence. Chebel is India's first online patisserie, and her founder voice is just as delicate and decadent as her desserts. Think: Parisian flair meets Mumbai pulse. Her feed is more moodboard than menu, more editorial than ecommerce. With every swirl of ganache, she's branding a feeling, proving that even traditional products can be elevated through thoughtful storytelling.

Her craft: Founder as flavor curator. A digital dessert drop that feels couture.

Content as the New Competitive Advantage

What connects these five scroll-stoppers isn't just their social media success—it's their understanding that great content isn't just promotion—it's the product itself. Whether it's turning self-care into entertainment, making cooking feel accessible, educating through science, building philosophy around design, or crafting indulgence experiences, each founder shows how authentic content can become the ultimate business differentiator.

At The Hub, we believe content is your soft launch—and these founders are serving.

The Hub Spotlight series is more than just profiles – it's a celebration of innovators who are reshaping how content drives business success. Have someone in mind for our next spotlight? Drop us a message – we're always looking for content creators who deserve their story told.