May 22, 2024

The Hub Mobil’s Wild Ride

With some grit, wit, and a little duct tape, The Hub Bengaluru made it all the way to the Red Bull Soapbox Race 2024. Among the 3000+ applicants, only 27 teams, including ours, made the cut, setting the stage for an epic showdown of creativity and speed.

The Hub Mobil’s Wild Ride

The Red Bull Soapbox Race is an international event where amateur teams design and build their own non-motorized vehicles to race down a downhill course. It emphasizes creativity and engineering prowess, challenging participants to construct imaginative, gravity-powered cars that are as unique as they are fast.

But it's not just about speed; style, creativity, and showmanship also play crucial roles in clinching victory.

The Road to the Race

The journey was anything but easy.

With over 50 meetings, 500+ hours of designing, strategizing, and optimizing, and more than 1000 iterations, our team was all in. The Hub Mobil, our pride and joy, was a fiery testament to our creativity, ready to compete against illustrious brands and creators.

At the heart of our endeavor was the collaboration with our in-house design team, Phooling Around. Night after night, they juggled branding projects and the Herculean task of designing and manufacturing a road-safe vehicle.

As race day dawned, our excitement was palpable, but so were the challenges. Our cart, the embodiment of our hard work, was in shambles. Brakes non-functional, stickers peeling off—the odds seemed stacked against us.

Yet, with determination and a bit of last-minute ingenuity, we managed to bring the Hub Mobil back from the brink.

Repainting and repairs filled our Day 2, setting the scene for the big day. When the clock struck 5 PM on race day, the atmosphere was electric. We took our marks at 7 PM, hearts racing as much as our car. Racing alongside partners like Reliance, Philips, Swiggy Instamart, and more- this was truly an experience to remember.

Despite the hurdles, The Hub Mobil blazed through the course, securing a proud 8th place among the giants.

Racing the Hub Mobil at the Red Bull Soapbox 2024 in Hyderabad was an honor we'll always cherish.

Massive appreciation goes out to Red Bull India for orchestrating such an iconic event, and to every member of The Hub Bengaluru and Phooling Around for turning what seemed impossible into a spectacular reality.

Here's to the late nights, the brainstorming sessions, the setbacks, and the triumphs. Here's to the wild, exhilarating ride that was the Red Bull Soapbox Race 2024.